What do you hope people take away from this collaboration? And I think that’s who we are as a brand. He also talks about straddling the line between cocky and confident. He’s unapologetic about who he is in the same way that we are as a brand. I think we did that by nodding to the past in a way that feels very much still relevant today. It was more about trying to bring two icons, True Religion and 2 Chainz, together in a way that felt natural. How did 2 Chainz’s music influence the designs? But for him, there is this thing about always being ‘TRU’… he always talks about being true to himself.
He didn’t have to come back to True Religion. Was there anything that surprised you about his creativity or his sense of style?įor me, it’s the fact that 10 years later, as successful as he’s become, we are still important to him. This was your first time working with 2 Chainz. So, instead of being just True Religion on top, it says T.R.U.
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As an example, we took our back patch with our arch logo, our Buddha, and “world tour,” and we mixed in the best part of Chainz and the best part of us.
We took his iconography and ours and mixed them together in a way that just felt like it had always been that way. So it was always part of the idea to use the original cover art in whatever you created? To learn more about how this collaboration came to life and what it was like to create with 2 Chainz, we hit up True Religion’s Wells for an insightful behind-the-scenes convo below.
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“The denim jacket and the trucker hat are must-haves.”Īll in all, this is a full circle moment and the nostalgia is hitting hard. “Denim is timeless, it’s almost impossible to mess it up,” 2 Chainz adds. Then, once you’re ready to add some denim to your cart, make the Super T denim jacket (a 2 Chainz favorite) your priority. Keep an eye out for all the action complete with an ultra VIP after-party event in Atlanta hosted by 2 Chainz himself. The items are officially available starting today in select stores, online, and on stops along Chainz’ five-city tour promoting the capsule collab-which will kick off in Chicago on November 23 and make its way to Myrtle Beach, Charlotte, Atlanta, and Silver Spring, Maryland. To celebrate all this history, including the 10-year anniversary of his mixtape, 2 Chainz and True Religion recently announced a new collection featuring exclusive merch designed with the star. “Atlanta was where it all started for me,” shares the artist, who was born in College Park just outside the city. “ it’s always been about being true to myself, standing out, and separating myself from the crowd.”Ģ Chainz even made sure “TRU” found its way into the name of his nonprofit and record label, which both support families and artists in Atlanta. “My style has evolved just as I have,” 2 Chainz says. Over the past decade, 2 Chainz and True Religion have built lasting legacies based on the idea of sticking to your roots. “The album cover was such an acknowledgement of the brand and its evolution,” Wells tells Complex.
And, according to True Religion’s creative director Zihaad “Zee” Wells, 2 Chainz solidified the brand’s prime position in hip-hop and streetwear culture. The mixtape proved to be a boon for the artist as it prompted the release of his Grammy-nominated debut studio album Based on a T.R.U. REALigion mixtape with cover art showing the rapper in head-to-toe True Religion denim. It’s been 10 years since 2 Chainz dropped his T.R.U.
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